Senior Marketing and Communications Specialist

حول الدور

• Build marketing plans, take an active leadership role to understand business objectives, and build marketing strategies and plans to support those objectives.
• Strategic evaluation and execution of marketing activities, including advertising, collateral development, digital marketing, content, and creation/assessment.
• Drive, implement, monitor, and measure results of marketing activities to advance our Client's mission, strategic plan, and business objectives.
• Expert strategic marketing consultation and guidance, and lead through influence without direct reporting relationships.
• Manages complex and cross-functional projects through the entire project life cycle, from project concept through launch, to achieve objectives and measures results.
• Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business need to ensure marketing plan alignment.
• Develop a deep understanding of target audience needs and advocate for developing products and services in line with those audience needs.
• Convey confidence, clarity, and transparency in communications with stakeholders and leaders and represent marketing on key institutional committees.
• Proactively contributes to business planning, marketing planning, and strategy development.
• Demonstrates leadership to others, including contractors and third parties, to deliver flawless execution.

عن الشركة